adidas City2Surf

adidas took center stage at the iconic City2Surf, bringing innovation, energy and unforgettable experiences to participants and spectators. At the finish line, the brand provided a premium experience with sophisticated food and carefully selected beverages, creating the perfect space to celebrate the runners’ achievements.

A highlight of the event was the presentation of the revolutionary Adizero Adios Pro Evo 1, which impressed with its futuristic design and unprecedented lightness. Displayed in an imposing installation, the shoe symbolized adidas’ commitment to leading the future of sport. In addition, the brand reinforced its connection with the sporting community through kits and experiences that engaged and celebrated the spirit of sport among participants, demonstrating special attention to detail.