adidas, as a sponsor of Mercedes-AMG PETRONAS, was part of this iconic moment, and it was amazing to contribute to this project Melbourne during the F1 Grand Prix!
Seeing the final result come to life on one of the biggest stages in motorsport was simply surreal!
We were responsible for organizing the entire event. This included ticket sales, race kit distribution, official approval from public authorities, 6,000 participants in three different race categories, and managing over 80 sponsors with booths, giveaways, and brand activations.
The event concluded with a festival featuring live performances, workshops for children, and activities for the whole family.